8 Dec
2016
8 Dec
'16
3:46 p.m.
From: AudioNow [mailto:elan@audionow.ccsend.com] On Behalf Of AudioNow
Sent: Thursday, December 08, 2016 2:50 PM
To: mahajanr(a)rfa.org
Subject: AudioNow & Radio Free Asia Launch Major Digital Initiative
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News From AudioNow
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Radio Free Asia Launches Major Digital Initiative With Multilingual Audio Mobile Streamer
App by AudioNow®
December 8, 2016 - Washington, D.C. Radio Free Asia, a private, nonprofit multimedia
news corporation broadcasting in nine East Asian languages, and AudioNow®, the leading
mobile platform for broadcasters, today announce a new state-of-the art mobile app to
expand the reach of RFA’s global audio content, RFA Mobile Streamer. Available here:
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Download the app on the Google Play store
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Download the app on the iTunes store
The centerpiece of the AudioNow®-produced app is RFA’s award-winning investigative brand
of domestic journalism via its audio programs, serving audiences in six Asian countries
who otherwise lack access to reliable news and information. In-language programming by RFA
Cantonese, Khmer (Cambodian), Korean, Lao, Mandarin, Myanmar, Tibetan, Uyghur, and
Vietnamese is streamlined for an “audio-only” experience, where listeners can choose how
to hear favorite programs over voice or data plans.
“RFA’s mission is to bring reliable, accurate news and information to people living in
closed Asian countries,” said Rohit Mahajan, RFA’s Director of Public Affairs and Digital
Strategy. “This app, which RFA is proud to launch with AudioNow®, provides a great way for
people in Asia to access RFA’s programming and audio content through their mobile phones
and devices.”
Headquartered in Washington, D.C. since 2008, AudioNow® has become the leading developer
of innovative, in-language apps for global and local broadcasters designed around listener
engagement unique to communities and broadcaster genres.
App Splashscreen
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App Screenshot
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RFA Mobile Streamer includes features that enable users to:
* Listen to dozens of radio news programs in all of RFA's nine languages on demand;
* Choose between listening to audio over your phone cellular connection or data connection
to save money and bandwidth;
* Save on data costs with the Low-Bandwidth Mode in the settings;
* Share audio content by e-mail, Twitter, Facebook, Google+ and other social media
services;
* Download podcasts, allowing listeners to access programs offline; and
* Users will soon be able to submit their citizen journalist content to RFA (allowing
users to send text, photos, audio files, or video –- giving access to content in a variety
of forms). This specific feature will be available in the upcoming weeks.
In addition to RFA, AudioNow® app partners include VOA, BBC, ESPN 980, WTOP, Radio
America, Multimedios, CCTV, Radio Television Caraibes, United Nations, and apps in over 50
languages.
For more information, contact Rebecca Walker at: Rebecca.walker(a)audionow.com
About Radio Free Asia
Radio Free Asia is a private, nonprofit corporation broadcasting and publishing online
news, information, and commentary in nine East Asian languages to listeners who do not
have access to full and free news media. RFA’s broadcasts seek to promote the rights of
freedom of opinion and expression, including the freedom to “seek, receive, and impart
information and ideas through any media and regardless of frontiers.” RFA is funded by an
annual grant from the Broadcasting Board of Governors.
About AudioNow® & AudioNow Digital
AudioNow®, based in Washington, DC, USA, is the leading in-language mobile distribution
platform in the world. With broadcast partners on every continent, AudioNow® extends the
reach of radio by connecting mobile listeners to their favorite radio stations in two
ways: through its acclaimed Call-to-Listen™ system, and through our industry-leading
mobile apps.
AudioNow® serves more than 5,000 radio broadcast partners around the world, broadcasting
radio by phone in over 100+ languages, to over 7 million unique listeners across 140+
nationalities and ethnic groups. AudioNow® partners include global leaders such as the
United Nations, BBC, RFI, Voice of America, Entravision, talkSPORT, C-SPAN and IMG
College. Our platform connects users to breaking news, sports, faith, talk, and much more,
resulting in 4 billion minutes of listening time annually.
Apps from AudioNow® Digital are designed for a “two-way” engagement experience between the
station and its audience. Features include: video programming; live and recorded content;
one-touch call-to-listen; user control of bandwidth size to manage data costs; sharing
through social media; “Radio Reporter” for on-the-ground reporting; push notifications,
and next generation advertising integrating external businesses including money transfer
services..
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